Exploiting the Archive (Including Case Studies)
Detailed Case Studies
Engraving of the Birmingham Banking Company head office. Image courtesy of HSBC Archives.
The following detailed case studies show how companies are using their archives creatively to support a range of business activity. Please contact the Business Archives Advice Manager at The National Archives if you have a case study you would like to publish on this site. asd@nationalarchives.gsi.gov.uk telephone 020 8392 5270.
A Touch of Glass (John
Lewis Partnership)
Corporate identity; Corporate responsibility;
Innovation
City of Steel (Corus
plc)
Corporate responsibility
Headline News (BBC)
Evidence and management information
History Wall
(HSBC)
Corporate identity; Brand knowledge and marketing; Employee
induction and engagement
Men-only Floral
Print (John Lewis Partnership)
Innovation; Brand knowledge and marketing
New Formula for
Beauty (Boots the Chemists)
Innovation; Brand knowledge and marketing
Re-telling an Old
Story (Boots The Chemists)
Employee recruitment and engagement; Corporate
identity
Whisky Galore
(Diageo)
Brand knowledge and marketing
Word
Power (Bogle-L'Ouverture Publications)
Corporate identity; Corporate responsibility
Picture of Health
(BT)
Brand knowledge and marketing