Exploiting the Archive (Including Case Studies)
Detailed Case Studies
Engraving of the Birmingham Banking Company head office. Image courtesy of HSBC Archives.
The following detailed case studies show how companies are using their archives creatively to support a range of business activity. Please contact the Business Archives Advice Manager at The National Archives if you have a case study you would like to publish on this site. asd@nationalarchives.gsi.gov.uk telephone 020 8392 5270.
A Touch of Glass (John Lewis Partnership)
Corporate identity; Corporate responsibility; Innovation
City of Steel (Corus plc)
Corporate responsibility
Headline News (BBC)
Evidence and management information
History Wall (HSBC)
Corporate identity; Brand knowledge and marketing; Employee induction and engagement
London Fashion Week (Coutts & Co) *NEW*
Brand knowledge and marketing
Men-only Floral Print (John Lewis Partnership)
Innovation; Brand knowledge and marketing
New Formula for Beauty (Boots the Chemists)
Innovation; Brand knowledge and marketing
Picture of Health (BT)
Brand knowledge and marketing
Re-telling an Old Story (Boots The Chemists)
Employee recruitment and engagement; Corporate identity
Valuing our Past (Lloyds Banking Group)
Colleague advocacy and engagement; Corporate identity.
Whisky Galore (Diageo)
Brand knowledge and marketing
Word Power (Bogle-L'Ouverture Publications)
Corporate identity; Corporate responsibility