Exploiting the Archive (Including Case Studies)
Executive Quotes and Testimonials
Image courtesy of Burton Archives.
“Like many intangible assets it is difficult to put a
value on archives. But by providing an understanding of a
company's history they can often give an insight into a
company's future. To this extent they can be
priceless.”
Gavin Neath, Senior Vice President, Global Communications,
Unilever PLC 2009
“The BP archive describes the development of one of the
world’s major energy companies. It not only contains an
historical record of the company, but also tells the socio-economic
story of the many countries in which BP has operated. The archive
is used today, supporting company operations around the
world.”
Peter Mather, UK Head
of Country, BP 2009
“It’s not about making replicas of things that have
gone in the past. It’s about looking at them, learning from
them and seeing how we can adapt them for today’s
market.”
Wesley Taylor, Brand Manager, Burton Group
2008
“We cannot exist as a business in Luxury without the
credibility that the considered use of our Archive assets give to
Johnnie Walker”
Jonathan Driver, Brand Ambassador, Diageo 2008
“The [archive] collection is not used simply as a
historical resource… but as a resource for journalism and
photography.”
Alan Rusbridger, Editor, The Guardian 2008
“As a bank with a long and distinguished heritage
stretching back over 300 years, we have a responsibility to protect
and preserve our corporate history. Our branches have been at the
heart of local communities over the centuries and we are proud to
be custodians of local history as well as having a unique story to
tell in the context of the broader economy.”
Sir Victor Blank, Chairman, Lloyds Banking Group
2009
“We recognise and value the role our Archives play not
only in promoting the BT brand and identity amongst our customers
and stakeholders, but also in actively supporting business
operations to distinguish us positively from our
competitors.”
Larry Stone, President Group Public & Government
Affairs, BT 2009