Exploiting the Archive (Including Case Studies)
How Do Companies Exploit Their Archives?
Christine McCafferty, Diageo Archive Manager, with bottles and label books from the Johnnie Walker Scotch whisky collection. Image courtesy of Diageo Archives.
The great appeal of business archives is that they can be used in so many ways to support your business. The information contained in routine business records such as minute books, accounts, strategic plans, product literature and packaging, adverts, and photographs can be translated by skilled archivists into brand and product histories, innovative ideas for business development, PR, display and point of sale materials, induction presentations and legal evidence. And archivists have a dual qualification in modern records management so can ensure that record keeping across your business is both compliant and efficient.